The Giuseppe Mascarello e Figlio estate—the motto of which—“Only the memory of the past can open the way to the future”—provides a succinct articulation of its defining philosophy.
Giuseppe Mascarello established his estate in Monforte d’Alba in 1881. It was Giuseppe’s son, Maurizio, however, who began to establish the family’s positioning among the defining producers of Barolo with the purchase of land in the nearby commune of Castiglione Falletto in 1904. This acquisition commenced the Mascarellos’ eminent ties with the past, bringing them ownership of a parcel of the Monprivato vineyard. In 1921, Maurizio planted a portion of Monprivato to a special clone of the Nebbiolo grape—Michét— which is recognized as a particularly refined strain of the grape. His sons, Giuseppe and Natale, succeeded their father upon his passing in 1923, yet disparate views required a division of the holdings. During this phase, Giuseppe invested in the development and qualitative integrity of production; he also replanted the Michét clone originally introduced by his father.
His son, Mauro, assumed direction in 1967, immediately instituting a period of experimentation. Yet, his respect for both traditional and modern vinification techniques earned him the popular title of 'enlightened traditionalist.' In 1970, he began to bottle single crus, commencing with the famed Monprivato (which the family achieved sole ownership of in 1990) and retained the traditional aging regimen for all vineyard designates (approximately three and a half years in old Slavonian oak casks and bottling without fining or filtration). Mascarello Barolos begin to mature between six and ten years of bottle age, and may continue to evolve over a 25- to 40-year span.