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Rare Bartolo Mascarello Flash Sale!
December 17, 2019
A Note from Sergio

To my thinking, the Holy Grail of Barolo is not a single-vineyard wine labeled Brunate, Cannubi, or Rocche dell'Annunziata. It's a very traditional cuvée from Bartolo Mascarello. The grapes for this blended Barolo come from just 12.5 acres planted in the historic Barolo vineyards of Cannubi, Ruè, San Lorenzo, and Rocche di La Morra. From these acres, Giulio, Bartolo, and Maria Teresa Mascarello have protected Barolo's tradition; they never bowed to the new custom of cru wines, let alone the use of barriques. Paterfamilias Giulio may have rejected using négociant grapes and demijohns for fermenting during the mid 20th century, but little has changed since this estate was founded in 1918. Under Mascarello's philosophy, Barolo is a wine of patience, and there are no short cuts.

"No Barrique, No Berlusconi" became Bartolo Mascarello's anthem in the last years of his life. This man of unyielding conviction, who inherited his father's passions for both winemaking and politics, passed away in March 2005, but he raised his daughter, Maria Teresa, to be the future of Barolo's Old School. She has been producing the estate's wine for almost two decades, and every new vintage feels finer, more nuanced; I sense Maria Teresa's skilled hands in her Barolo, even as I can still feel those of her father guiding her. Bartolo Mascarello's door is still open at Via Roma 15, and its traditions are very much alive.

Today's eLetter offers an IWM first: a Bartolo Mascarello flash sale. You'll find more than two dozen traditional, outstanding, enduring and timeless traditional wines made by Giulio, Bartolo and Maria Teresa Mascarello--it's a family dynasty of wine, and it is extraordinary!

Today's Featured Sections Include:

1. Time Sensitive Offer: Bartolo Mascarello Flash Sale, More Than Two Dozen Wines at Special Pricing!
2. Wine Events: Upcoming December Wine Tasting Events

My Best,
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Sergio Esposito
Owner/Founder
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Bartolo Mascarello Barolo 2007 750ml
Bartolo Mascarello Barolo 2007 750ml
Price: $449.00

Bartolo Mascarello is perhaps most aptly summed up with his anthem, “No Barrique, No Berlusconi.” As much as it’s a political cry, it also epitomizes this producer’s fierce adherence to tradition. Since Bartolo’s death in 2005, the estate has been in the hands of his daughter, Maria-Teresa, who continues the old-school traditions of large botti, blending across vineyards, and making Barolo for the ages. A Bartolo Mascarello Barolo is simply classic: feminine in its youth yet growing more massy as it ages, perfumed with roses and violets, extraordinarily finessed and ethereal, and replete with that Barolo magical mix of frutti di bosco, tar, and terroir. The seductive ’07 offers a juiciness that’s unusual for Mascarello, but its linear structure, nuance and extended finish show the skilled, loving hands of its maker. more info
Bartolo Mascarello Barolo 2000
Bartolo Mascarello Barolo 2000, 750ml
Price: $549.00

The estate, now under the direction of Mascarello’s daughter, Maria-Teresa, has remained fiercely beholden to tradition, crafting a solitary Barolo cuvée derived from the prestigious vineyards of Cannubi, Rue, San Lorenzo, and Rocche. A Mascarello Barolo is, on both a fundamental and philosophical level, about patience, placing it outside the frenetic, New York–minute world of tasting notes and scores. The product of extended maceration and aging in large botti, a Mascarello Barolo is all imminent potential in its youth—resolutely defying approach upon release. more info
Bartolo Mascarello Barolo 1999 750ml
Bartolo Mascarello Barolo 1999 750ml
Price: $579.00

This wine is the preservation of Barolo's historic past, which emphasizes the flavors of the local land rather than wood: delicate and enticing bouquet exquisite firm balance and noble structure. more info
Bartolo Mascarello Barolo 2004 750ml
Bartolo Mascarello Barolo 2004 750ml
Price: $649.00

All the hallmarks of a Mascarello Barolo unfold in the near perfect 2004 vintage. While the 2001 was about structure, and the 2003 showed approachability, the classic 2004 vintage offers noble structure marked by freshness and finesse. The wine’s expressive notes display delicate red fruit, violets and baking spices. The tannins are supple and the overall character is unmistakably Mascarello Barolo. Expect maturing of the 2004 vintage from 2013-2030. As you await further development, we recommend experiencing Mascarello’s style through some of the region’s purest expressions of Barbera and Dolcetto. more info
Bartolo Mascarello Barolo 2010 750ml
Bartolo Mascarello Barolo 2010 750ml
Price: $699.00

Elegant, nuanced, and ethereal, the ’10 Barolo from Bartolo Mascarello might best be summed up in one word: exquisite. This wine floats its finessed fruit on clouds of rose petals, minerals, citrus and earth in a bewitching, tantalizing and sophisticated palate. Rich inner perfume, a seamless palate, and an overwhelming sense of balance and deftness make this Barolo a knockout bottle. Crafted as a traditional cuvée, the '10 Mascarello Barolo sources its Nebbiolo from just over twelve acres planted in the historic Barolo vineyards of Cannubi, Rue, San Lorenzo, and Rocche. This wine sports a very long 54-day maceration period, and it ages in large, very old botti. One of the great bottlings of the extraordinary 2010 vintage, this Barolo epitomizes the classic, ineffable grace of the year in its impeccable structure and transcendence. Just 117 cases made. more info
Bartolo Mascarello Barolo (Hand Painted Label) 1999 750ml
Bartolo Mascarello Barolo (Hand Painted Label) 1999 750ml
Price: $849.00

1999 was one of the great Barolo vintages of the twentieth century, and this ’99 from Bartolo Mascarello embodies the aromatics, structure and pure, ethereal grace of the year. Translucent Nebbiolo fruit rest on a bed of baking spices, potpourri, warm saddle leather, fresh-cut herbs and mineral-laden earth in this stunning wine. Wrapping the palate in a profusion of fine-grained tannins, this ’99 is an extraordinary effort from the late, great Bartolo, who passed away in 2005. Crafted as a traditional cuvée, Mascarello sources its Nebbiolo from just over twelve acres planted in the historic vineyards of Cannubi, Rué, and San Lorenzo in the commune of Barolo and from Rocche in the commune of La Morra. While Barolos deriving from these areas tend to offer great aromatics and elegance, few also have the structure and longevity of a Mascarello Barolo. Fewer than 1,200 cases crafted a year, and only a fraction are adorned with this special hand-painted “No Barriques, No Berlusconi!” label. more info
Bartolo Mascarello Barolo (Hand Painted Label) 2006 1.5L
Bartolo Mascarello Barolo (Hand Painted Label) 2006 1.5L
Price: $1,199.00

If Barolo is the “king of wine and the wine of kings,” Bartolo Mascarello’s 2006 offering is an aristocrat indeed; it’s refined, elegant, fragrant, restrained, harmonious and traditional. Silky, debonair, and balanced, the ‘06 Barolo is the result of a long, hot summer, and it shows bunches of dark red fruit supported by an ethereal nose. Crafted as a traditional cuvée, Mascarello sources its Nebbiolo from just over twelve acres planted in the historic vineyards of Cannubi, Rué, and San Lorenzo in the commune of Barolo and Rocche in the commune of La Morra. While Barolos deriving from these areas tend to offer great aromatics and elegance, few also have the structure and longevity of a Mascarello Barolo.  Exquisite and heady, this Barolo has the structure to drink for upwards of two or three decades. Fewer than 1,200 cases crafted a year, and only a fraction are adorned with this special hand-painted label. more info
Bartolo Mascarello Barolo (Hand Painted Label) 2007 1.5L
Bartolo Mascarello Barolo (Hand Painted Label) 2007 1.5L
Price: $1,199.00

Bartolo Mascarello is perhaps most aptly summed up with his anthem, “No Barrique, No Berlusconi.” The seductive ’07 offers a juiciness that’s unusual for Mascarello, but its linear structure, nuance and extended finish show the skilled, loving hands of its maker. Since Bartolo’s death in 2005, the estate has been in the hands of his daughter, Maria-Teresa, who continues the old-school traditions of aging in large botti, blending across vineyards, and making Barolo for the ages. A Bartolo Mascarello Barolo is a classic expression: lithe and graceful in its youth yet growing more massy as it ages, perfumed with roses and violets, extraordinarily finessed and ethereal, and replete with that Barolo magical mix of frutti di bosco, tar, and terroir. Fewer than 1,200 cases crafted a year, and only a fraction are adorned with this special hand-painted label. more info
Bartolo Mascarello Barolo (Hand Painted Label) 2005 1.5L
Bartolo Mascarello Barolo (Hand Painted Label) 2005 1.5L
Price: $1,725.00

A magical magnum, this ‘05 Mascarello Barolo holds a bewitching yet restrained mélange of raspberries, chocolate, spices, aniseed, and crushed roses and violets. This Mascarello Barolo has clean lines, purity, and translucence that belie its powerful, energetic palate that unfolds in layers of textured silk. Crafted as a traditional cuvée, Mascarello sources its Nebbiolo from just over twelve acres planted in the historic vineyards of Cannubi, Rué, and San Lorenzo in the commune of Barolo and Rocche in the commune of La Morra. While Barolos deriving from these areas tend to offer great aromatics and elegance, few also have the structure and longevity of a Mascarello Barolo. Fewer than 1,200 cases crafted a year, and only a fraction are adorned with this special hand-painted label. more info
Bartolo Mascarello Barolo (Hand Painted Label) 2004 1.5L
Bartolo Mascarello Barolo (Hand Painted Label) 2004 1.5L
Price: $1,889.00

The penultimate vintage from the hands of Bartolo Mascarello, this ’04 Barolo is a testament to this towering traditional winemaker. At once ethereal and powerful, this wine marries nuance with intensity in its layers of perfectly delineated juicy fruit, crushed violets and roses, licorice, sun-warmed earth, cypress and herbs. This is a captivating, sophisticated bottle that holds your palate in thrall until its gripping, balanced and lingering finish. Crafted as a traditional cuvée, Mascarello sources its Nebbiolo from just over twelve acres planted in the historic vineyards of Cannubi, Rué, and San Lorenzo in the commune of Barolo and Rocche in the commune of La Morra. While Barolos deriving from these areas tend to offer great aromatics and elegance, few also have the structure and longevity of a Mascarello Barolo. Fewer than 1,200 cases crafted a year, and only a fraction are adorned with this special hand-painted label. more info