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Barolo Treasure Chest (1937-2010) - 300 Aged Gems from the Langhe Hills. 70+ Years of Barolo!
May 14, 2020



Unearthed Treasures from the “King of Wines.” Nine Decades of Barolo and Barbaresco (1937-2010). Benchmark Vintages and Sleeper Finds – the Value Begins with a 50-Year-Old Barolo Under $50!

Discover the magic of aged Barolo from the greatest vintages and greatest producers…and more! For this new treasure chest of selections, we are talking about Barolo and Barbaresco with up to eighty-three years of maturity, going back as far as 1937 with Giacomo Conterno Barolo Riserva. It is a tremendous opportunity to experience the evolution spectrum, for to our thinking, there simply is no wine as magical as an aged Barolo! We are talking about intoxicating notes of red fruits, spices, saddle leather, licorice, and citrus. On the palate, these nuances are joined by a spectrum of notes that include the hallmarks of dried red cherries, tea, a liberal dip into the spice rack, tobacco, and touches of truffle, but what amazes us most is the almost sweet, succulent red fruit that remains after four decades in today’s textbook example of Barolo from the benchmark vintage of 1978, our personal favorite year from the Langhe Hills. Can Barolo (and Barbaresco) with age take on first-growth Bordeaux or grand cru Burgundy — we emphatically say, “Yes!”

What makes today’s offer so special is access to Barolo with age, not an easy find. We put together an awesome retrospective from the Langhe Hills that includes the benchmark classic years of 1958 (96AG), 1961 (97AG), 1964 (96AG), 1971 (98AG), 1974 (95AG), and 1978 (97AG) – just to name a few! Through our relationships in Italy, we are able to present an exceptional collection of these wines from iconic traditionalists such as Cappellano, Giuseppe Rinaldi, Bartolo Mascarello, and Bruno Giacosa, as well as the often-overlooked and classic Barolo of Giuseppe Mascarello. We need to re-emphasize, that for Barolo, years like the 1964 and 1978 are in many ways like 1961 in Bordeaux or 1994 in Rioja, and finding these treasures from the Langhe Hills with provenance, whether it be retail or auction, in the US or abroad, can be more difficult than sniffing out the region’s prized trifola d’Alba, or white truffle.

Due to the limited availability, we anticipate these wines to sell out quickly, so please act accordingly should you have interest. The wines are available on a first-come, first-served basis. The wines are listed below, alphabetically. There are 300 selections, and the list, which is an image, is rather lengthy. For those that have issues, we recommend clicking on the link, view Barolo 300 List PDF.

Barolo Treasure Chest: 300+ Aged Gems from the Langhe Hills (Click to Order)


This is an email ONLY offer. Should you have any questions on these exciting wines, or would like to take advantage of this offer (that is only available until 11:59, Friday 5/15, or while supplies last), we are asking that you email orders back to me at chris.deas@italianwinemerchants.com, connect with your portfolio manager, or mention receipt of this offer if calling the store. All orders are subject to confirmation.

All my best,
Chris