You are here:Home > Offers > October 20, 2020
Adios to the "Greatest Value" In Wine? It's Old World Charm for Just the Fourth In 125+ Years...
October 20, 2020

A LAST CALL on the Greatest Value in Wine? Produced Just Four Times in 125+ Years! It’s the 2010 “Reserva Selección Especial” and Arrives with a Decade of Maturity. Simply, the Best Recommendation in Wine.

“2010 was a great vintage in Rioja…2010 Viña Ardanza Selección Especial can challenge any of the recent vintages and … reach the heights of years like 1973 or 1964.” Luis Gutiérrez

What is the greatest value in wine that offers approachability and decades of cellar aging? It’s actually not from Italy, but rather Spain – Rioja, in fact, and the wine has a long history at IWM. Today, we’re proud to offer the La Rioja Alta Ardanza Reserva Selección Especial from the classic, benchmark year of 2010, the finest Rioja vintage since 2001. You have heard us preach on this legendary wine in-the-making a dozen of times, and we are now pleased to share a final allocation of what is in our opinion the "greatest value" in wine. It may be pre-arrival, but it is worth the wait as this is one to stock up on and enjoy with family for years to come.

Some of you might remember that the legendary 2001 La Rioja Alta Ardanza Reserva Selección Especial was the first Spanish wine ever sold at Italian Wine Merchants. To this day, it remains our highest selling bottle from the Iberian Peninsula – and for good reason. Astonishingly, it is wine that sold for $30, and now commands more than $200 a bottle. The reason being,
the Reserva Selección Especial has only been produced in 1964, 1973, and 2001 at that point. Fast-forward to the classic vintage of 2010, and La Rioja Alta, the 1890 Rioja patriarch, has bottled the estate’s iconic Rioja Reserva as a Selección Especial for just the fourth times in 125+ years. Here, we have an overachieving Reserva that is aged longer than nearly all the Gran Reservas in Rioja. In fact, it’s aged longer than the “King of Wines, and Wine of Kings,” Barolo Riserva, and even longer than Brunello di Montalcino Riserva. We’re talking a maturation period that is longer than, or on par with, Italy’s wine immortals: Barolo Monfortino, Barolo Granbussia, and Biondi Santi Brunello Riserva.

This specially bottled Ardanza Rioja Reserva Selección Especial arrives with a decade of aging, making it approachable on the palate, and priced at under $37, it’s easy in the pocket.
Best of all, it has the ability to age another quarter of a century! With twenty years in the industry, it is simply the best recommendation I can make.

FEATURED WINE: Last Call on La Rioja Alta Reserva Selección (Click to Order)

Note: wines are pre-arrival Winter

Please note these last twenty cases are the final allocation before costs increase further.
When you consider the small amount of 2001 Reserva Selección Especial, that we offered ten years ago now commands more than $200 a bottle (only direct from the Bodega because it’s impossible to find elsewhere), you begin to realize the specialness of this offer. The 2010 release is a wine that will perform similarly – especially with the looming tariffs. We strongly recommend buying this wine by the case or more, and enjoying it for the next three decades!
Additional Notes and Highlights:

2010 La Rioja Alta Rioja Ardanza Reserva Selección Especial
Christopher Deas, Italian Wine Merchants: Tasted twelve times and have said it twelve times: ‘What other wine delivers so much with Old World charm and can please the Spaniard, Burghead, Rhoñe Ranger, and Claret enthusiast at under $36?’ This is a collector wine for all enthusiasts, at every level! I have been preaching the classic 2010 vintage since the release of the Remelluri Gran Reserva, but there is an extra layer of terruño and minerality that comes in La Rioja Alta’s wines. I had the opportunity to sit down with the estate’s winemaker, Julio Saenz, and he echoed this opinion. Julio says he has not been this excited about a vintage since his inaugural 2001 release, and the estate says that they have not been this excited since the 1964. Appropriately enough, the Viña Ardanza has only been bottled as a Reserva Selección Especial in 1964 and 2001, as well as 1973 – just four times in 125+ years. IWM believes this wine is undoubtedly the finest expression since the 2004 and 2005, and it’s one of those rare wines that both captivates today and will age for the next three decades. One pull of the cork and you are immediately transported to Haro and taken through the full flavor spectrum. Expect to find generous fruit and tertiary flavors - nuances of black cherry, strawberries, red and black currant, citrus, black tea, Asian spice, cherry pipe tobacco, sandalwood, and more. That is just the beginning – this is simply the greatest value in wine.”

95 Points, Luis Gutiérrez, Robert Parker’s Wine Advocate: “2010 was a great vintage in Rioja in general and seems to be exceptional here, with a 2010 Viña Ardanza Selección Especial (what used to be Reserva Especial) that can challenge any of the recent vintages and hopefully can develop in bottle to reach the heights of years like 1973 or 1964. The wine is expressive, aromatic, very elegant and clean, with classical Rioja aromas of long aging in barrel and slow oxidation through the years in wood. The palate is polished and sleek but shows plenty of energy, with very fine, mostly resolved tannins and very good harmony and persistence. There is great complexity, and you could start smelling spice and smoke to move to earthy tones, hints of beef blood, cherries in liqueur, curry, diesel, old furniture and forest floor. A great Viña Ardanza!”

Should you have any questions on these exciting wines, or would like to take advantage of this offer we are asking that you email orders back to me at, connect with your portfolio manager or mention receipt of this offer if calling the store. All orders are subject to confirmation.

All my best,