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A Note from Sergio



To drink wine is to form a relationship. That's how I understand it, and to help my clients grasp that idea is part of my life's passion. Many people drink wine and talk about cherries, berries, and tannins. They sip the wine, utter a few buzzwords, give the bottle a score and go on. This is nonsense. These people are missing the goal, for the goal is the experience itself. It's not an empirical, categorical result; it's the living, breathing, evanescent moment.


Drinking a wine is not unlike spending time with a person. With both people and wine, you understand that for better or worse, for a short duration or a long evening, you are stuck together. The time is finite, and you try to make the best of it and have a few nice moments. You decide how much of yourself you want to give to this wine, and the wine also offers itself up to you--or not. It's a relationship, and like all relationships, some are better, stronger, more interesting, or more passionate than others.


Just as when you find a person who is extraordinary, when you discover a really extraordinary wine, you start engaging differently. An encounter with a special wine becomes less about the wine than it is about you. When you drink a really exceptional wine, you surrender yourself. It becomes a chase; it's about how you treat the wine, even how you treat the glass. How you swirl, when you taste, whether you decide to prolong the bottle and see the wine evolve, or drink it quickly in an exuberant burst--all these choices come into play. You do more than build a relationship with that bottle; you court it. Yet a truly outstanding bottle of wine will do even more. It'll seduce you. And that's exactly what the wines of Bruno Giacosa do. They start the engagement, they give the chase, and they demand your interest.


This week, I'm delighted to offer you a stunning array of Bruno Giacosa's wines, including the newly released 2008 Barbarescos and the 2007 Barolos--as well as an array of back vintages and highly prized Red Label wines. Every one of these bottles is a testament to the man who made it--and to the bond between the people drinking it. Open a bottle when you have the time, the company, and the luxury to be pleasurably bewitched.




My Best,