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A Note from Sergio



To drink wine is to form a relationship. That's how I understand it, and to help my clients grasp that idea is part of my life's passion. Many people drink wine and talk about cherries, berries, and tannins. They sip the wine, utter a few buzzwords, give the bottle a score and go on. This is nonsense. These people are missing the goal, for the goal is the experience itself. It's not an empirical, categorical result; it's the living, breathing, evanescent moment.


Drinking a wine is not unlike spending time with a person. With both people and wine, you understand that for better or worse, for a short duration or a long evening, you are stuck together. The time is finite, and you try to make the best of it and have a few nice moments. You decide how much of yourself you want to give to this wine, and the wine also offers itself up to you--or not. It's a relationship, and like all relationships, some are better, stronger, more interesting, or more passionate than others.


Just as when you find a person who is extraordinary, when you discover a really extraordinary wine, you start engaging differently. An encounter with a special wine becomes less about the wine than it is about you. When you drink a really exceptional wine, you surrender yourself. It becomes a chase; it's about how you treat the wine, even how you treat the glass. How you swirl, when you taste, whether you decide to prolong the bottle and see the wine evolve, or drink it quickly in an exuberant burst--all these choices come into play. You do more than build a relationship with that bottle; you court it. Yet a truly outstanding bottle of wine will do even more. It'll seduce you. And that's exactly what the wines of Bruno Giacosa do. They start the engagement, they give the chase, and they demand your interest.


This week, I'm delighted to offer you a stunning array of Bruno Giacosa's wines, including the newly released 2008 Barbarescos and the 2007 Barolos--as well as an array of back vintages and highly prized Red Label wines. Every one of these bottles is a testament to the man who made it--and to the bond between the people drinking it. Open a bottle when you have the time, the company, and the luxury to be pleasurably bewitched.




My Best,   



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Bruno Giacosa Barolo Croera di La Morra 2004 750ml
Bruno Giacosa Barolo Croera di La Morra 2004 750ml
Price: $225.00

It is the new single-vineyard Barolo from the legendary traditionalist, Bruno Giacosa, paired with Piemonte’s benchmark vintage of 2004.  With eight years of maturity, the wine is just beginning to show its elegant brilliance.  IWM is now presenting the wine with more than 25% in savings and is arguably the highlight of Barolo day at IWM. This effort combines the team of Bruno and his star enologist Dante Scaglione; when they are together, it is fair to say Nebbiolo’s finest expression is captured.  Made from the Croera plot, in the high altitudes of the La Morra commune, this Barolo is an example of the more feminine expression of Barolo, emphasizing more rose, cherry and underbrush notes than the darker more firm hints found in other bottlings.  Just 600 cases were produced.  After working the Piemonte vineyards for more than 60 years, it’s not everyday you see a new wine from Bruno Giacosa - it this one is getting ready to drink and is perfect for the Holidays. more info