The motto of the Giuseppe Mascarello e Figlio estate-"Only the memory of the past can open the way to the future"-provides a succinct articulation of this historic house's defining philosophy. Giuseppe Mascarello established his estate in Monforte d'Alba in 1881. It was Giuseppe's son, Maurizio, however, who began to establish the family's positioning among the defining producers of Barolo with the purchase of land in the nearby commune of Castiglione Falletto in 1904. This acquisition commenced the Mascarellos' eminent ties with the past, bringing them ownership of a parcel of the Monprivato Vineyard. In 1921, Maurizio planted a portion of Monprivato to a special clone of the Nebbiolo grape-Michet- which is recognized as a particularly refined strain of the grape. His sons, Giuseppe and Natale, succeeded their father upon his passing in 1923, yet disparate views required a division of the holdings. During this phase, Giuseppe invested in the development and qualitative integrity of
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