Ceretto Bricco Rocche Barolo Prapo 1985 750ml (750ml)

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Producer	Ceretto
Country	Italy
Region	Piemonte
Varietal	Nebbiolo
Vintage	1985
Sku	RD7490
Size	750ml

 

Riccardo Ceretto founded Casa Vinicola Ceretto in the late 1930s, raising his two sons, Bruno and Marcello, in the wine business of Alba. The generation of the Ceretto brothers witnessed a depreciation in the quality of winemaking and squandered resources—conditions that inspired a small group of young men to rebuild the Langhe, establishing its merit as a prestigious wine zone. Bruno and Ceretto, appropriately known as the “Barolo Brothers,” were part of this movement. While the reserved Marcello developed skills in oenology and took control of production, his dynamic older sibling analyzed the business side of the wine world. It was Bruno’s innovative approach to marketing that brought attention to his sibling’s top-notch creations. His efforts include the inauguration of a compelling new wine label; promotion of Roero Arneis in the ’80s, when Friuli was reaping all the benefits of a white wine craze; and the establishment of a distinguished literary prize for w